We can’t dismiss live chat’s growing importance as the ultimate lead generation hack. It infuses empathy and understanding and creates strong customer relationships. However, implementing live chat on your website can make a real difference in your online business growth.
Today live chat is becoming a trendy way for businesses to generate leads and increase sales conversions. According to Forester, live chat can intensify website conversion rates by 40%, making it a more significant lead generation tool.
For this purpose, numerous innovative live chat features can be added to your website to get ahead of your packs. These live chat features enable real-time interaction and foster a sense of personal connection to enhance lead generation and nurture relationships with potential customers.
Here, we will cover the 12 high-performing features you should add to your live chat to level up your website lead generation experience.
But before getting started, we need to consider the importance of your website’s lead generation. Does it matter?
Why is Website Lead Generation So Important?
Your website is like your digital storefront, welcoming potential customers from all corners of the internet.
Each visitor is an opportunity waiting to happen, a chance to turn interest into action.
You can effectively interact with each customer and provide valuable information, transforming these visitors into leads and loyal customers.
Website lead generation is not just about increasing sales; it’s about creating meaningful connections with your audience, learning from their interactions, and constantly improving to meet their needs.
Top Live Chat Features to Enhance Your Website Lead Generation
Customizable Chat Widgets
Make your live chat look fancy and charming, and use a customized interface for a better user experience.
To increase the visibility of your live chat widget on your business website, you can experiment with different available designs, colors, and placement options.
It will help your customers always enjoy your experience and think of you next time they seek services.
Use CoBrowsing Capabilities
You can use co-browsing capabilities to support your live chat agents remotely, assisting website visitors in real time and providing personalized assistance.
Whether demonstrating your product features, assisting their form submissions, or troubleshooting technical issues with the clients, an immediate co-browning can foster your client’s trust, enhance engagement, and accelerate the lead conversion process.
So, offer hands-on and interactive support options to differentiate your brand, delight customers, and convert valuable leads.
Free Product Trials and Demos
Offering free product trials through live chat to potential customers is a best practice for businesses aiming to drive growth and customer acquisition.
During the sign-up process, apparent trial durations and features should be defined while emphasizing the product’s potential and benefits.
Encouraging website visitors to request demos or sign up for trials via live chat enables real-time interaction to showcase features, address concerns, and answer questions effectively.
Providing clear conversion pathways within the chat experience and following up proactively after the trial period are essential steps to foster a positive trial experience.
Soliciting feedback allows for continual improvement, ultimately increasing the likelihood of conversion and driving business growth.
Integrate CRM Systems for Smooth Management
A CRM system, which stands for customer relationship management (CRM), is essential for effectively capturing, organizing, and nurturing business leads.
You can easily fuse CRM Software into your live chat systems to capture lead information, track chat interactions, and automate your client follow-up process for long-term partnerships.
CRM systems can streamline your management process and prioritize high-value leads to drive your business growth to the next level.
Automated Lead Routing
An automated lead routing is a set of rules installed into your CRM software that matches leads to the right queue and category.
Its use can completely organize your lead management process by automatically assigning the incoming lead to the most appropriate and reliable chat support agents based on their pre-defined criteria.
The lead share is wholly based on factors identifying the right match, such as expertise, availability, geographical location, or language medium.
It will help you eliminate manual lead assigning and foster excellent conversion rates.
A/B Testing for Continuous Optimization
A/B testing involves testing with different variations of your live chat strategy to identify what works perfectly for your audience and drives maximum lead generation results.
You can test different messaging approaches, chat triggers, response times, and engagement strategies to determine which tactics yield the highest conversion rates.
Monitoring performance metrics and executing your live chat strategy based on the insights can help refine your approach and improve your user experience.
Sales Prospecting via Live Chat
Live chat can be a powerful tool for prospecting and identifying potential leads.
You can uncover their needs, pain points, and purchase intent by proactively engaging visitors and initiating conversations.
Use live chat to qualify leads, gather valuable information, and nurture relationships with prospects, ultimately guiding them toward conversion.
Offer Discounts and Incentives to Seal the Deal
Drive lead conversion by offering exclusive discounts or incentives through live chat interactions.
Whether it’s a limited-time promotion, a special offer for first-time buyers, or a personalized discount based on visitor preferences, you can offer clients incentives that can motivate them to take action and complete their purchase.
Leveraging live chat to deliver targeted offers and discounts can boost conversions, increase sales, and foster customer loyalty.
Add Landing Pages Tailored to Your Visitors
Landing pages are entry points for visitors who have clicked on a specific link or advertisement.
Direct visitors from targeted landing pages to live chat for personalized assistance and conversion.
Once you link live chat directly to your landing pages, you are more likely to catch up with valuable leads at their highest intent and provide immediate support to facilitate conversion.
Utilize PreChat Forms
Pre-chat forms effectively collect essential information from visitors upfront, streamlining the lead qualification process and facilitating more personalized interaction.
Collect essential information from visitors upfront through pre-chat forms, streamlining the lead qualification process and enabling more personalized interactions.
They can help you gather relevant details such as name, email address, and inquiry type, ensuring your agents have the necessary information to provide tailored assistance.
These forms also help prioritize incoming inquiries based on urgency or relevance, ensuring visitors receive prompt and relevant support.
Provide Canned Responses
Canned responses, or templated or macros, are pre-written messages addressing frequently asked questions or shared queries.
Save time and consistency by utilizing canned responses for frequently asked questions or shared queries.
These pre-written, fast responses allow your agents to respond quickly and accurately to inquiries, ensuring a seamless and efficient customer experience.
Additionally, implementing a knowledge base of canned responses enables continuous improvement through feedback and updates based on evolving customer needs.
Hear Your Clients through Feedback & Reviews
Gather valuable insights from visitors by incorporating chat ratings and feedback mechanisms into your live chat system.
You can encourage your visitors to rate their chat experience and provide feedback on the quality of service received.
Analyzing your client’s chat ratings and feedback allows you to identify trends, address pain points, and implement strategies to enhance customer satisfaction and loyalty.
Want Proactive Assistance: How Can You Do This?
If you have gone through the above-listed advanced live chat features and are ready to boost your lead-generation process, we at TheLifeforce have a team of experienced human live chat professionals available round the clock to provide your clients with an enduring customer service experience. We aid our clients with several privileges that you won’t get anywhere else, including:
- Pay per Lead Pricing Model
- Always On Availability
- Real Human Chat Support Experts
- Proactive Client Engagement
- Customizable Chat Widgets
- Performance Analytics
- Multilingual Support
- Tested & Tried Scripts
Let’s have faith in us and gear up to witness the change it brings to your business growth.
Last But Not Least
These were the latest live chat features and strategies to improve your lead generation by business website. You can apply all strategies and use these features to create meaningful connections with clients and turn them into valuable leads.
Use these features in your live chat strategy to stay ahead of your competitors and gain an edge; they can take your lead generation efforts to new heights of success.
Talk to us if you want to know more about the latest features and technologies in live chat services.